The words in an app estimate, defined and priced

Every term a studio uses when quoting an app, in plain English, with what each one does to the number. Each page says what a thing is, what’s inside it that the one-line version leaves out, and what it adds to a build the estimator has priced.

A to Z

Scope & first release

What’s in the build and what waits. First versions, prototypes, user types, and where custom software stops and a subscription starts.

Features

Every capability the estimator prices, one page each. What it is, what’s inside it that the one-line version leaves out, and what it adds to a build.